2025 Foundational Application of Social Engineering

Deflate-gate: Analyzing the nonverbals of Belichick and Brady

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Many researchers have stated that 50, 60, 70, 80, or even 90% of what we say is nonverbal.  What I’ve learned from Dr. Ekman is that you can’t really attach a percentage since it will change due to what is being communicated and how.  Regardless, the percentage is very high, and many times what we say is the opposite of what we are feeling.

Recently there has been a scandal in the NFL dubbed “deflate-gate” where the Patriot QB, Tom Brady, was being accused of knowingly having the footballs deflated below regulation.  Both he and the coach held press conferences on this matter and I must say, what was NOT being said was quite telling.

In this post I will not be talking about guilt or innocence, but only what emotion is being leaked out through the face and body that is not being said.

I did my first ever video blog, and, while I know there can and will be improvement in how they are done, I hope you enjoy them and find them educational.

Feel free to post any questions you may have and if you can, “like” them.  If you want, leave a comment or thought.

Enjoy

Part I:  Analyzing the Nonverbals of Bill Belichick

Part II: Analyzing the Nonverbals of Tom Brady

Thank you and stay tuned for more.

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